A printed brochure is everything – your website, your pride and joy, your successes and your ambition – rolled into one. We all love our websites, and no doubt about it, this is your global market place. But your printed brochure is something else altogether. It’s an almost necessary companion to your online presence.
It’s lovely to be able to hand something physical to a new prospect, or distribute a beautifully designed and printed brochure to your existing clients. Brochures tend to hang around too. They’re good at loitering. Once you close a website – its closed. Gone off your screen. The thing is we all still like to flick though the hard copy – information is often easier to digest this way.
Whether it’s a 4 page brochure or a 64 page brochure, the look and print finish is key. Does your brochure look interesting enough, professional enough, does it feel nice, is it a quality job? When it comes to printing you need to consider the paper stock, the method of printing, the finishing – the accessories for your outfit, so to speak.